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Brainsnorkel: pure, fresh, and natural

10-Nov-2004

According to this AAP story there isn’t an obligation for manufacturers and retailers to adhere to traditional definitions of the words pure, fresh or natural.

Choice Magazine is concerned that consumers are being conned by these evil adjectives.

I suppose that’s fair. People should be encouraged not to confuse pure, fresh and natural with “good”

While coal-generated electricity is pure, fresh and natural it does produce plenty of carbon dioxide (which is also pure, fresh and natural!).

Plutonium gets a bad rap. Plutonium is pure, theoretically you can get it fresh, and it occurs naturally. Sure it’s a little poisonous and a little hard to handle but it’s pure and natural!

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3 responses

Yesterday's Daily Terrorgraph headline, "This is a pure fight of

Alan Green | 10-Nov-2004

Yesterday’s Daily Terrorgraph headline, “This is a pure fight of good against evil” suddenly makes so much more sense now. Thankyou.

I just noticed the new categories for blog posts. Cute.

Alastair | 12-Nov-2004

I just noticed the new categories for blog posts. Cute. :)

For now I've refrained from adding fresh-frozen, cholesterol-free, and organic.

Chris | 12-Nov-2004

For now I’ve refrained from adding fresh-frozen, cholesterol-free, and organic. Come to think of it organic does describe a lot of my posts.

I’ll add it in after my vacation.

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